Basic Info


Giving What We Can

User Name



Giving What We Can is a community of effective givers. We inspire people to give more, and give more effectively.

About Organization

Organization Type

Non-profit organization

Longtermist Issues Addressed

Longtermist Infrastructure

Resources Sought

Volunteers, Interns & Probono, Users/Customers, Feedback & Research Participants, Grants, Sponsorships & Donations, Marketing & Exposure

Funding Type

Grants & Subsidies, Donations

About Venture

About GWWC

GWWC is a community of effective givers. We’re on a mission to make giving effectively and significantly a cultural norm.

We help donors to find the world’s most pressing problems and identify the best charities working to solve them.

We’re best known for The GWWC Pledge. Over 8,000 people people have pledged to give 10% of  their lifetime income to the most effective charities. Together we’ve already given over 250 million dollars and pledged over 3 billion.


 Our History 

The idea of Giving What We Can came to Oxford philosopher Toby Ord after he was inspired by ethicists such as Peter Singer to pledge a significant proportion of his income to effective charities.

In November 2009, Toby and fellow Oxford philosopher Will MacAskill launched Giving What We Can, an organisation dedicated to creating a culture where people are inspired to give to the world’s most effective charities. The pair concluded that a tremendous amount of good could be done by carefully combining the head and the heart to analyse and compare charities based on how effective they are at helping others.

Giving What We Can was one of the first organisations in a growing community of like-minded organisations focused on effective altruism: the project of using evidence and reason to figure out how to best help others, and taking action on that basis.

Read more about our history.


In The Press

Would you give 10% of your salary to charity?

Don’t wait: The case for giving sooner rather than later

Financial Times
How To Give It: the good list


How You Can Help

If you want to help us help make the world better for all its inhabitants, for generations to come, you can:

  • Donate to an effective charity
  • Pledge to give effectively
  • Sign up to our newsletter
  • Share our ideas
  • Volunteer with Giving What We Can or another effective charity.
  • Contribute to our content: if you are a writer or creative who would like to contribute to our published content, please reach out to our content & research associate Julian Hazell. In many cases we can reimburse reviewers and contributors for their time.
  • Wear a t-shirt (or pin, hat, etc.) that advocates for effective giving.
  • Attend and invite others to our events (in-person or online)
  • Subscribe to our podcast and YouTube
  • Make a bequest
  • Link to us from your website, social media, blog, or email signature.
  • Dive deeper into effective altruism
  • Follow us here on For Future, Facebook, Twitter, Instagram, and LinkedIn.

see more ideas for how you can help.



Oxford, UK

Where We Work

United Kingdom